Thank you for your interest
in advertising with Heroes.com. For additional information, or to speak
with someone in our New Media
Department, please email advertising@heroes.com or call 818-710-1030.
Whether you are launching a product, generating awareness or driving sales, we have the right program for you. Contact us and we'll be happy to create a custom package that best fits your needs!
Why Heroes.com?
Heroes.com is an online community where users can express and share personal stories, testimonials and images about their hero.
Everybody has a hero. It could be a friend, relative, teacher, scientist, sports figure, or a fictional character. Site features include original and user generated content organized by ten categories, and upcoming site areas such as news stories, featured interviews, and video.
| Standard IAB Units | Rich Media Accepted | High Impacts Ads |
| Integrated Campaigns | Sponsorships | Custom Options & Packages |
| Banner | Skyscraper | Medium Rectangle |
| 728
x 90
468 x 60 |
120 x 600
160 x 600 |
300 x 250 |
| File
Size: Recommended 40K |
File Size: Recommended 40K |
File Size: Recommended 40K |
| Homepage Ads | |
| Banner
728 x 90 |
Medium
Rectangle
300 x 250 |
| File
Size Recommended 40K |
File
Size Recommended 40K |
| Banner
Expandable User Initiated |
Skyscraper
Expandable User Initiated |
Medium
Rectangle
Expandable User Initiated |
| 728 x 90 | 160 x 600 | 300 x 250 |
| Max
expansion 728x270 100k max file size |
Max expansion
160 x 400 100k max file size |
Max expansion
500 x 250 100k max file size |
| Weekly Newsletter Opportunity – Contextual | |
|
Approx. 40 to 50 words
3 lines of text max |
Bold
Caption
Provide click URL |
Third Party Serving Guidelines
- Heroes.com accepts all third-party served ads.
- Advertisers must send all creative at least two (2) business days prior to flight date.
- Heroes.com must approve all creative running with third party tags.
- Heroes.com requests that all third party served rich media campaigns have alternate GIF versions of creative available.
- Heroes.com is not responsible for developing programming scripts to ensure compatibility with third party serving software. Any materials necessary to insure compatibility must be provided by advertisers or their third-party serving agent.
- Heroes.com reserves the right to suspend a campaign at any indication that it is not being properly served.
General Considerations
- Rich Media: GIF alternate must be supplied to accommodate browsers with out the Plug-in.
- Any sound must be user initiated by click, not mouse over.
- Heroes.com must approve all promotional copy within banners.
- We accept .swf files exported to support the flash 6 plug-ins
- Users without the Flash plug-in will be served the advertiser provided .jpg alternate.
- Advertiser must provide both Flash and JPG/GIF versions of creative that is subject to creative approval.
- A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (100 character limit).
Highlights
Geo-Targeting by City
Geo-Targeting by Zip
Geo-Targeting by State
Geo-Targeting by Country
Frequency Capping
Targeting by Day and Time
Targeting by Category or Interest
Customized Advertiser Reporting
Campaign Optimization